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Teacher

Francesca
Hut

“Effective communication is the true superpower of men”

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Biography

Francesca Capanna is a trainer, communication strategy consultant and television presenter. Since the early 80s she has worked in the world of cinema, television and communication, first as an editor then as a television presenter and communication strategy consultant . In relation to training and consultancy on communication strategies, she manages training on effective communication techniques. The specific nature of her training interventions is Individual Interpersonal Communication, with particular reference to 'Public Speaking' and 'Management of Media Contacts' (Media Coaching)…

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Educational Programme

SUBJECT: EFFECTIVE COMMUNICATION - PUBLIC SPEAKING EDUCATIONAL PROGRAM

Presenting yourself on video, presenting a work project in pitch mode, speaking to an audience, are transversal skills that today are part of our cultural and professional background. But how can we improve them? First of all, it is necessary to acquire greater knowledge of the complex "Communication" dimension, its dynamics and the elements that compose it, then identify one's own communication style in order to optimize it, and finally enrich one's style with effective and adequate communication behaviors.

METHOD

During the meeting, each theoretical indication arises from practical applications, making use of continuous video recordings of each participant, viewed in the classroom with the guidance of the teacher.

The lesson involves the direct and active participation of the students. The focus of the method used by the teacher is NOT to deliver abstract formulas, but to make people understand what factors make up effective communication and what are the elements of each participant's individual style, so that everyone undergoes a test to optimize their own communicative behavior .

EDUCATIONAL OBJECTIVES

The objectives of the course will be:

  1. Acquire the basic techniques of effective communication:
    – Centering on the interlocutor
    – Control of message transfer
    – Containment of anxiety
    – Maintain attention and arouse participation
    – Use the formal/personalized double register
    – Speak in images, examples
    – Storytelling
  2. Have an initial awareness of advanced effective communication techniques:
    – Encourage motivation and share goals
    – Identify the advantages and anticipate the interlocutor's objections
    – Obtain consent
  3. Identify effective communication behaviors related to your style in order to direct your communication and make positive use of innovations in the world of work
  4. Identify adequate and attractive communication behaviors in situations of high communicative commitment (public speaking) (video presentations).

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